The U.S. pharmaceutical marketplace has been in a continual state of change for past few decades. The approach to successfully launch new pharmaceutical products needed to evolve in line with this evolution. In this document, Enginologi describes how the dynamics of the pharmaceutical market place have changed from the 70’ies until today and explores how launch capabilities have to adapt to keep up.

Enginologi surveyed 50 biotech and pharma companies about the current state of omni-channel analytics and execution capabilities as well as their plans to enhance them over the coming 3 years.

Understanding where marketing, sales and service efforts are effective—and where they aren’t—is critical to any business. Download our white paper: How It Works, Why It’s Useful, and How It Drives Sales to see how Enginologi can help your business.